I don't know if any of you have seen Apple's switch campaign, but as usual, their marketing is clever, witty, and funny. To be honest, I've always been a huge Apple fan. My brothers and I grew up on a dinky ol' Apple IIe - you know, the green screen computers that couldn't even turn on unless you inserted a run floppy. In college, I continued my passion as a die-hard Mac lover. It was with great reluctance that I laid my Quadra to rest and converted to a PC, but like the rest of the world, it's sometimes really hard to be isolated with an Apple when you're surrounded by a swarm of PC clones.

Even though I've fallen to the dark side, I still follow Apple's comings and goings fairly closely, always hoping to see them make a comeback. Thus, it was with great delight that I watched them introduce their switch campaign. My favorite ones are the hapless teenager (trust me - I spend 24/7 with adolescents, and they're, like, totally like that), and the hilarious Santa Claus.

And of course, we can't forget the parodies. That's the side effect of coming up with something clever - everyone wants to imitate you. So for all you Star Wars fans, this one is particularly funny.

It remains to be seen as to whether or not the switch campaign will actually make people switch, but I remain hopeful. Gotta love Apple!